Synnex Canada president Mitchell Martin
ORLANDO – When Synnex announced a shift to a more North America-wide strategy last year, it said one of the key benefits would be greater parity between its high-value offerings on both sides of the border.
At the distributor’s spring Varnex conference here this week, it made a big step towards that parity, formally introducing two of its “Solv” practices in Canada, and taking further steps to establish a third.
Synnex used Varnex as a backdrop to introduce its ServiceSolv and CloudSolv businesses in Canada, while its MobilitySolv business in Canada is taking steps to rapidly close the gap with its namesake in the U.S.
“We’ve come a long way in six months,” said Mitchell Martin, president of Synnex Canada. “We’re about 90 per cent there in terms of the value offerings in Canada that are available in the U.S.”
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