Chips to platforms: Intel’s transformation

David Allen IntelYou’ll forgive us for calling Intel a chipmaker – because they say they’re much more.

The way sees it, yes, are important. But the company wants its channel partners to know that it’s about more than just microchips – that starting with , it’s become a platform company.

In this video interview, , who heads of North American distribution sales for Intel, discusses the evolution of Intel’s platform strategy; the importance of software in that evolutions; what it means for the company’s channel partners; where the company’s acquisition of McAfee fits into the equation; and the company’s new Sandy Bridge processors.


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