Kevin Krempulec on the impact two new channel-centric products will have in the market
After an explosive year of growth in Canada that saw the vendor expand across the board and particularly in the enterprise with a push that direction, Kaspersky Canada sales chief Kevin Krempulec is expecting more of the same in 2001.
And with two major products – its Service Provider edition for managed services and Kaspersky Small Office Security for the S part of SMB – due to hit the channel in the near future, there are new opportunities as well as established ones.
ChannelBuzz.ca caught up with Krempulec at the company’s Americas Partner Conference in Riviera Maya, Mexico to discuss the state of the business in Canada and where those new products fit into the mix.
Catch the video after the jump.
On the main stage, Krempulec also discussed three of the company’s main goals for 2011.
- Optimizing the channel: Krempulec said the company will work to segment the market in Canada, and is switching from recruiting partners to enabling partners in terms of focus.
- The enterprise: Now that it’s got a base in the big-business space, it will look to use existing customers as case studies to drive success in those customers’ verticals.
- The brand: There’s still work to be done, Krempulec said, in making sure all customers know the Kaspersky name and reputation.