Liveblog: VMware Partner Exchange aims for the cloud

Carl Eschenbach, co-president of customer operations at VMware

, co-president of customer operations at

LAS VEGAS – Following the day one activities of VMworld Partner Exchange, where the virtualization vendor introduced new partner benefits, enhanced programs and new competency specializations, the company co-president focused on customer operations will take the stage today to further detail what VMware is doing to help partners build a solid business in an IT era that , VMware CEO, described yesterday as being one of the most profound changes he’ll see in his working career.

Carl Eschenbach will kick off day two at 9:00 am PT. Executives yesterday hinted at a couple of surprises to be announced during Eschenbach’s keynote. Watch the liveblog of the keynote to see what Eschenbach has to say.

  : Wednesday morning general session (02/15/2012) 
8:58
ChannelBuzz.ca: 

Good morning from Las Vegas! The keynotes will be getting started in just a few momtns.

Wednesday February 15, 2012 8:58 ChannelBuzz.ca
9:06
Twitter
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A few minutes late to start, but the day two general session at #VMwarePEX is about to begin. [via Twitter]

Wednesday February 15, 2012 9:06 ajaxwriter
9:07
Twitter
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Carl Eschenbach takes the stage at #VMwarePEX. The audience sounds far too awake. Maybe they had stronger coffee than I did. [via Twitter]

Wednesday February 15, 2012 9:07 ajaxwriter
9:09
Twitter
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Refresher from yesterday: New incentives, driving transformation of IT, new accreditations. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:09 ajaxwriter
9:10
Twitter
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Eschenbach reaffirms commitment to working with channel partners as the @VMware salesforce. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:10 ajaxwriter
9:11
Twitter
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Eschenbach: IT industry grew 3-4% in 2011. @VMware outpaced industry by 8-12%. Why? Because of partners. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:11 ajaxwriter
9:12
Twitter
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Eschenbach: Partners are not extension of @VMware salesforce; it is the salesforce. Vendor continues to be channel-led company. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:12 ajaxwriter
9:12
Twitter
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Eschenbach calls up Partner Network of the Year Award winners. Congrats. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:12 ajaxwriter
9:14
Twitter
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Some of the winners have won for three consecutive years, says Eschenbach. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:14 ajaxwriter
9:14
Twitter
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Eschenbach looking back: Significant growth in 2011 for ISV partners. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:14 ajaxwriter
9:16
Twitter
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Eschenbach: VSPP a “critical part of our strategy going forward.” #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:16 ajaxwriter
9:16
Twitter
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In 2011, @VMware saw 150% growth in management and automation solutions around vSphere. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:16 ajaxwriter
9:18
Twitter
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Eschenbach: A decade ago, we lived in a very physical world where data center was riddled with physical devices. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:18 ajaxwriter
9:18
Twitter
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Eschenbach: IT is no longer a cost centre, but a business driver. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:18 ajaxwriter
9:20
Twitter
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Eschenbach: Industry is well beyond the 50% virtualized state mark. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:20 ajaxwriter
9:20
Twitter
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Gartner stat on the screen says 81% of installed VMs are @VMware-based. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:20 ajaxwriter
9:24
Twitter
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To bring customers into the next phase of cloud journey, one thing @VMware will focus on is services, says Eschenbach. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:24 ajaxwriter
9:26
Twitter
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“Customers are moving to a world where they ultimately want to achieve 80-90% virtualization state,” Eschenbach says. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:26 ajaxwriter
9:26
Twitter
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Second thing @VMware needs to do is amplify business value with cloud computing. Automation is key, says Eschenbach. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:26 ajaxwriter
9:27
Twitter
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Management and automation will boost the value of cloud computing, Eschenbach says. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:27 ajaxwriter
9:28
Twitter
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Eschenbach: Last thing we need to do to drive cloud-based offerings is extend reach beyond end-user computing as it is today. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:28 ajaxwriter
9:29
Twitter
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Eschenbach: We need to ensure that IT maintains control. … Uh, good luck. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:29 ajaxwriter
9:31
Twitter
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Software and maintenance opportunity is $51 billion or more in next three years, Eschenbach says. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:31 ajaxwriter
9:32
Twitter
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Big services opportunity is related to opex discussion. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:32 ajaxwriter
9:35
Twitter
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For the first time, @VMware is going to market based on market segmentation. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:35 ajaxwriter
9:36
Twitter
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Customer decisions will drive buying behaviour over the next decade. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:36 ajaxwriter
9:36
Twitter
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Enabling partners to help them help customers make architectural decisions. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:36 ajaxwriter
9:38
Twitter
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75% of SMBs already virtualizing or will be rolling out projects in 2012. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:38 ajaxwriter
9:39
Twitter
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Eschenbach: SMBs want solutions more than commercial and enterprise companies because they’re lacking staff. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:39 ajaxwriter
9:40
Twitter
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Marketing campaign to touch more than 600K SMB decision-makers in 2012. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:40 ajaxwriter
9:41
Twitter
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Marketing specifically to SMB and enterprise. New direction for @VMware. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:41 ajaxwriter
9:42
Twitter
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Three key @VMware customer segments are SMB, commercial and enterprise. Driving towards segmentation. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:42 ajaxwriter
9:43
Twitter
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Enterprise will be VMware-led, partner supported. Commercial is led by VMware and partners. SMB is partner-led. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:43 ajaxwriter
9:44
Twitter
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Strong message at #VMwarePEX around SMB virtualization. [via Twitter]

Wednesday February 15, 2012 9:44 ajaxwriter
9:47
Twitter
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20% rewards around competencies for new sales boosted by 10 points over last year. and then 10% on subsequent sales. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:47 ajaxwriter
9:47
Twitter
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Eschenbach: @VMware is incenting partners to go after most robust opportunities. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:47 ajaxwriter
9:48
Twitter
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Eschenbach: @VMware needs to be in services biz to understand how customers are using its products. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:48 ajaxwriter
9:49
Twitter
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Eschenbach: Services drive software. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:49 ajaxwriter
9:50
Twitter
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For last eight quarters, services revenue has been 7.8% of @VMware revenue. Consulting services less than 4% of total. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:50 ajaxwriter
9:51
Twitter
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In Q4,@VMware consulting services did about $40 million in revenue. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:51 ajaxwriter
9:52
Twitter
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Eschenbach: Plenty of services revenue to go around. #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:52 ajaxwriter
9:57
Twitter
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Eschenbach to partners: “We are going to continue to accelerate our investment in you.” #VMwarePEX [via Twitter]

Wednesday February 15, 2012 9:57 ajaxwriter
9:59
Twitter
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Eschenbach wraps up his day two general session keynote speech at #VMwarePEX. [via Twitter]

Wednesday February 15, 2012 9:59 ajaxwriter
10:00
ChannelBuzz.ca: 

Thanks for joining us for the liveblog! Expect more coverage from Partner Exchange on ChannelBuzz.ca later today!

Wednesday February 15, 2012 10:00 ChannelBuzz.ca
10:00

 

 

 
 

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