Liveblog: Veghte, Bradley take the stage at HP Discover

HP PPS chief Todd Badley

HP PPS chief Todd Bradley

FRANKFURT, GERMANY – HP Discover 2012 continues here Wednesday morning, as executive vice president and COO Bill Veghte, new Global Enterprise Services chief Mike Nefkens and PPS chief Todd Bradley take the main stage for day two of the event.

Also taking the main stage will be HP EMEA Enterprise Group boss Peter Ryan.

I’ll be bringing you as-it-happens coverage of the events of the morning here in Germany, starting at about 9:30 am CET (3:30 am ET, 12:30 am PT).

Join me after the jump for the liveblog.


Good morning from Frankfurt. Here in the plenary hall, we’ve just had our “five minute warning” that things are about to get underway.


** Apologies for the slow updates – the WiFi at the Frankfurt Messe is struggling mightily this morning **


Peter Ryan kicks things off with his holiday gift-giving guide. His recommendation for a 20,000-Euroe gift-giving budget: “Make your data centre happy with a new midrange 3Par storage solution.”

“Make your data centre REALLY happy, buy two or three,” Ryan quips.

Then he announces that next year, Discover Europe will be in Barcelona December 10 to 12.

And with that, he throws the floor to , EVP and COO.

Veghte, acknowledging that the tech industry loves hyperbole, starts with the statement that “cloud computing fundamentally changes IT.”

“The cloud promises all sorts of interesting things,” he says – speed up application development time, respond faster, create new services faster, lower cost.

But the questions are “Where do I start?” “How do I manage risk?” “How o I bridge with existing architectures? “How do i change the mindset?”

The latter question is the biggest one, Veghte says – whether it’s different ways of developing applications, separating apps or Web services from infrastructure.

“It’s about how you educate and challenge the mindsets of the people who work with you and for you.”

As HP looks at it, Veghte says he believes “it’s going to be a journey, and it’s going to be a hybrid world,” largely due to the huge investment into traditional data centre infrastructure.

“But at the same time, you’ve got public, private, and managed cloud … a continuum of service level agreements.”

That gives business a lot of choices, greater agility, and potentially lower costs.

Veghte is now walking customers through a number of cloud use cases, from dev/test cloud to private cloud, through service provider cloud, application transformation, and through to external cloud services.

Speaking of hyperbole: Veghte says HP is “150 per cent committed” to providing solutions for the enterprise in the cloud.

He says HP is both committed to providing the infrastructure, software and services to allow customers and partners to build cloud services, as well as offering its own family managed and public cloud services.

“We don’t think one size fits all, we don’t think you can solve the problem just through hardware, or just through software,” he says.

Part of the company’s commitment, he says, is to “make sure you have a broad choice partners” from whom to attain (presumably HP-powered) cloud services.

Veghte walking customers through CloudSystem “the only single turnkey platform for private cloud in the industry today,” he says, and it’s the fatest-growing product in HP’s arsenal at revenues over 0 million.

Beghte hinting at “private cloud services at public cloud prices” to be introduced here today at Discover – I’m expecting details in a press conference early this afternoon.

Some details:

  • HHP CloudSystem 7.2 – “a major new release” that includes support for more virtualized environments support – extending from Microsoft and VMware support to KVM/OpenStack support, adding more options for bursting from private cloud to various service providers on demand, faster time to deploy new services through Cloud Maps, pre-defined definintions of applications and services, now with 30 per cent more available service definitions.
  • HP Compute Cloud – “We’ve done CDN, we’ve done object store, now we’re announcing compute as well.” Veghte says it’s “enterprise cloud quality at public cloud prices” with guaranteed SLAs, and embedded security.


Mike Nefkens, new global enterprise services chief, is spending most of his keynote time walking with (European) customers about their engagements with services, their transitions to the cloud, etc.


The reason for this approach? “Dave [Donatelli, Enterprise chief] brought his products on stage, and as you can see Todd [Bradley, PPS chief] is bringing his products on stage. But it’s hard to bring your services on stage.”

And with that, Nefkens is off, and after an introductory video, is up to make his PPS chief to the enterprise crowd.


PPS is working “to deliver innovation that matters to you,” Bradley says. “Our passion is all of you in this room.”

Bradley talking up market leadership, more than billion in annual R&D in PPS, global presence, and other strong points. “I’m confident in our ability to differentiate at unrivaled scale” he says.

The company is “re-investing” in mobility, product design, “experiences” (such as tablets, new MFPs).


Bradley talking through how endpoint computing devices need to transcend work/personal boundaries, allow users to work anywhere, print anything to anywhere.


Bradley talking about the benefits of combining IPG and PPG, said it’s enabled to introduce new products like business-class tablets, a new lineup of 16-plus new MFP devices, and increasingly, the presence of software in the mix, including ePrint capabilities, and the addition of Autonomy technology in new scanning-centric print products.


Bradley hints at “a host of new solutions” when it comes to managed print services, as well as “a renewed focus on CarePaqs.”


Expect to see more solutions messaging, Bradley says — more talk about workflow solutions, more talk about “any workload, any device.”

“Ultimately, this is about empowering you, helping you do what you do,” he says.


Representing the print side, David Gurney takes the stage, first showing off the company’s upcoming “twice the speed at half the cost” OfficeJet Pro X product. Gurney talking through the new fixed printhead on the product.


OfficeJet Pro X launches in the spring, Gurney says.

Now onto the company’s scanner-centric MFP Flow products. “80 per cent of the price of products are in places we don’t really see” in IT — facilities, user experience, etc. “The average enterprise loses about ,000 per person per year as a result of people looking for stuff.”


Once again, talking up the impact of Autonomy on doing the workflow management for the Flow family of MFPs.


Gurney on to managed print services.

“Printing has moved from the desktop to the end of the aisle, and we can help IT departments save 30 per cent of their printing costs with our managed print services,” he says.

Nothing new here so far, just a rundown of the benefits of going with managed print as opposed to the traditional model of handling print.


Moving on to the PC side of the house, out comes Stacy Wolff.

“We are making some huge transformations in our product lineup,” he says. “Design is huge.”

Four main points:

  • Make it thin: “Today, if it’s thick, it’s not right. Thin is precision, thin is technology, thin is in.”
  • Hase to be eye-catching, “gestural,” as Wolff puts it.
  • Iconic: “You don’t have to be first, you have to be iconic.”
  • More than the device: Make the full experience “an ecosystem” including flexibility, scalability, hardware and software combination for a total user experience.”

Wolff showing off the new ElitePad, and the full experience behind it, including “smart jackets” that allow the tablet to “grow with you” — for example add a keyboard through a smart jacket, and essentially make the ElitePad a notebook.

Up next, the Envy x2, the company’s new transformable ultrabook/tablet device. “This is something that does more,” he says.

With PPS as one organization, he says, “we can do things better for you” — in terms of creating experiences across notebooks and printers, for example. “The DNA that is in this [Envy-branded printer] is directly pulled from the laptops, the displays, and so on.”


Bradley comes out to discuss “the next great product  .. that will extend the power of touch to the desktop.”

Wolff showing off the EliteBook Revolve, a transformable ultrabook.


And with that, Bradley wraps up his presentation, and the keynotes are coming to an end.

Thanks for joining me for the liveblog. Much more from Discover later today on

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