Security vendor outlines “partner-led” approach to Canadian market
Kaspersky Lab has seen many changes in its Canadian go-to-market strategy over the last few months, including the ascension of Chris Doggett to the position of senior vice president of sales for North America, and the departure of Kevin Krempulec, who had taken on in recent years a role heading up sales efforts across the Eastern part of North America, but was still widely seen as the face of the company’s Canadian efforts.
Along with that, the company has transitioned to a more “partner-led” approach in the Canadian market, and has seen explosive growth with a number of top partners. I caught up with Doggett to discuss the company’s strategy and results in Canada.
Be sure to check back in the years to come for Doggett’s thoughts on the channel opportunity around the company’s new Kaspersky Endpoint Security for Business offering, and a review of the company’s MSP program a year after it was formally introduced.