The deal will expand Cirius’s global presence further, and will be of significant importance in the Canadian market, where the Vancouver-based company has not been as strong, relatively, as it has been outside Canada.
Cirius Messaging, a Vancouver-based secure messaging platform provider, has built up a strong white label business since bringing product to market in 2011. More recently they have begun to give much greater importance to their own branded Cirius Secure Messaging solution. The official announcement today of a new global distribution agreement with Ingram Micro is designed to build that brand further by significantly expanding their reach through the Ingram Micro Cloud Marketplace.
“This is a very big deal for us,” said Cameron Burke, Cirius’ SVP of Business Development. “Ingram Micro is very committed all the way to the top on cloud. They are committed to driving this sector and making their partners successful. We are excited to be one of the solutions they have chosen, both for verticals and their huge horizontal market system.”
While the deal is a global one, which will see Cirius Secure Messaging available in the U.S. immediately, in Canada within days, and in other regions shortly after, it is expected to give Cirius a significant boost in their home market, where they have been lagging relative to their success elsewhere. The U.S. accounts for about 78 per cent of their revenues, and the U.K. 12 per cent is U.K., with Canada a relatively small amount.
“We have decent recognition in Canada in certain sectors, like finance and health care, but because we have done so much white labelling in the past, there isn’t strong brand recognition outside of those verticals, and this is what this will address,” Burke said. “They chose to leverage our brand rather than an OEM white labelled version, and this will give us good recognition, By the end of this year, people will see us in a lot of different cloud marketplaces.”
With the exception of a couple of customers, like the Ontario government, all of Cirius’ product goes to market through channels, but they have not used traditional distribution here until now. While their non-OEM partners include hosters, telcos, MSPs and VARs, a dozen OEM partners, including AppRiver, Mailprotector, Open Text, Parallels, and RapidScale, who typically white label the Cirius product, have been their primary route to market.
“Ingram Micro has a significant number of long-standing and effective partners,” Burke said. “We expect to see initial interest at launch from those who cover the finance, legal, insurance, and other traditionally regulated sectors.”
Cirus’ cloud-based secure messaging platform provides email encryption, real-time message tracking, data leak prevention, large file transfer, mobile messaging and API integration. It also wraps around existing messaging software, so there is no training required for end users.