Intronis dons Barracuda colours with new appliance, branding

is now MSP Solutions by . They have also leveraged ’s hardware to provide an option for partners, the – Intronis MSP Edition

Neal Bradbury Intronis 300

, Senior Director of Channel Development at Intronis MSP Solutions by Barracuda

Backup and data protection solution provider Intronis, which was acquired last September by Barracuda, and is now a business unit of Barracuda, has made two major announcements which demonstrate its new corporate affiliation. First, Intronis announced a new name, Intronis MSP Solutions by Barracuda. Secondly, and likely more significantly to its many partners, Intronis also unveiled its first appliance, leveraging Barracuda’s hardware to provide a different deployment option.

“The name change is a commitment that Intronis and Barracuda are remaining all in on both the MSP business and the larger channel,” said Neal Bradbury, Senior Director of Channel Development at Intronis MSP Solutions by Barracuda. “We also want to leverage the Barracuda brand, which is known around the globe, and not just in North America, where Intronis is known. This will let us leverage Barracuda’s investment on the marketing and advertising side.”

The new appliance, which Bradbury acknowledged will likely excite more partners than the rebranding, shares the same branding format. The Barracuda Backup – Intronis MSP Edition leverages the whole range of Barracuda hardware appliances to provide an appliance-based option – with a key wrinkle from the MSP business. Its’ billing is subscription based.

“The subscription-based model fits how the MSP goes to market, instead of having to buy pm a CAPEX basis,” Bradbury said.

“The launch of the appliance gives a choice for our partners, for those who would like to buy an appliance as opposed to just software,” he added. “Some partners would prefer a turnkey appliance, while some end users are a better fit for an appliance. It does expand the use cases.” It may also be a better fit for traditional Barracuda partners accustomed to dealing with appliances.


, Senior Director, Product Management, Intronis MSP Solutions, at Barracuda

“Some of the new use cases include being able to spin out VMware VMs up to the Barracuda cloud in a DR scenario,” said Chris Crellin, Senior Director, Product Management, Intronis MSP Solutions, at Barracuda. “In addition, before we backed up virtual images to the cloud, but physical images we backed up locally. Now with the appliance, we are also able to send physical images up to the cloud.”

A third new use case will be expanding beyond Microsoft environments.

“Today, we are primarily Windows, but the appliance lets us handle Linux and Mac as well,” Crellin said.

“We never had an appliance before this,” Crellin said. “We prided ourselves on our agent-based solution, which has its’ advantages. But an appliance has its advantages as well. There are pros and cons to both approaches.”

Crellin also noted that partners who purchase the appliance will receive what may be an unexpected windfall.

“Barracuda lets you replace the hardware every four years and that’s included in the monthly price,” he said.

“We think the total addressable market for this is strong, and we are already seeing traction in selling appliances,” Crellin added.

Pricing for the Barracuda Backup – Intronis MSP Edition will be comparable to Barracuda’s other appliance solutions.

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