Snider promoted in Ingram Micro executive changes

Bill Brandel, new vice president and country chief executive for Ingram Micro Canada

, new vice president and country chief executive for Canada

Longtime Ingram Micro Canada boss is headed south and new leadership will be arriving from Buffalo as part of major leadership changes at the distributor.

Ingram Tuesday announced that Snider has been promoted to executive vice president and group president for EMEA, a role which will see him move to the distributor’s Irvine, Cal. headquarters. Making the short trip from Ingram Buffalo, NY Advanced Soltuions headquarters to its Mississauga, Ont. Canadian headquarters is Bill Brandel, who has been named Snider’s replacement as vice president and county chief executive for Ingram Micro Canada.

Snider’s promotion to the EMEA role makes him a direct peer to his former boss , who has been given a similar title as executive vice president and group president of the Americas. Bay will now lead Ingram “from Canada through South America,” and Brandel will report to him.

Similarly, Asia Pacific boss Mike Zilis has been named executive vice president and group president for Asia Pacific.

Mark Snider, new EVP and group president for Ingram Micro EMEA.

Mark Snider, new EVP and group president for Ingram Micro EMEA.

The appointment of super-regional executive vice presidents might at first blush suggest a return to a more regional strategy for Ingram, which until recent years focused heavily on a North America-wide business unit. Over the last 18 months, though, it has become more closely focused on country-by-country segmentation, and in a statement received by ChannelBuzz.ca, Ingram suggested that will remain the case. In an e-mail, a company spokesperson said it is “important to note that Ingram Micro is not recreating any regional structures and will continue to rely on corporate functions and business units to support the countries and their country chief executives.”

Rounding out executive promotions, the distributor has announced that longtime executive , senior vice president of commercial markets and global sales will take leadership of “the entire U.S. go-to-market organization” with Bay taking on broader responsibilities for the Americas.

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