The integration designed to create new opportunities for both companies’ channels has deepened since it was originally announced in July. Integration now is much broader than Box, which was the original plan. The distributors involved will also be selling the solution as a bundle.
BitTitan and DropBox have the global availability of the fruits of an alliance announced back at the Microsoft Worldwide Partner Conference back in July. The partnership now has some additional features which did not exist when it was announced two months ago.
“We are now announcing the availability of our offering, but we have added a few things over the last couple of months since we originally made the partnership,” said Rocco Seyboth, Vice President, Product and Marketing, at BitTitan.
The purpose of the alliance between BitTitan and Dropbox is expand an earlier technology integration between the two, in order to simplify and accelerate the process of data migration into Dropbox Business. The two companies’ services will be bundled together, accompanied by a joint go-to-market strategy and joint field selling.
The partnership is designed to benefit the channels of both companies. BitTitan partners can add to their cloud offerings by adding Dropbox. Dropbox resellers have free access to all tools and resources in the BitTitan MSPComplete cloud services enablement platform, including its sales automation capabilities. This will allow the DropBox partners to wrap two BitTitan offerings, a one-time migration project service with ongoing managed services, in a bundle.
One of the changes is that the initial technology integration was focused on migrating Box to Dropbox, but this has now been significantly expanded.
“Initially, we thought the go-to-market would just be around picking up pieces that Box left when they abandoned their channel program,” Seyboth said. “That’s still a very strong opportunity. We have launched much broader than that, however. Now we don’t just migrate Box, but also Google Drive and Google Sites, Microsoft OneDrive and hundreds of on-prem file share servers.
“Partners can now create revenue even beyond Box customers,” Seyboth added. “We’ve expanded the opportunity for both DropBox and BitTitan partners.”
The other major change since the original announcement is that the distributors involved, Ingram Micro and SYNNEX, have decided to sell DropBox and BitTitan’s MigrationWiz, a key component of MSPComplete, as a bundle.
“Ingram Micro and SYNNEX believe so strongly in the opportunity in migrating data for partners that they have bundled DropBox and our MigrationWiz together,” Seyboth said. “When the announcement was made, we knew they were distributing this, but not that they were bundling the products together in their marketplaces.”
The integration is available worldwide now.