Pure Storage to be directly integrated in next release of Veeam Availability Suite

Partners and customers of both and Pure have been requesting the integration, although it won’t become generally available until the fourth quarter of 2017.

Andy Vandeveld, VP of Global Strategic Alliances at Veeam

SAN FRANCISCO – When the opening keynote kicked off on Tuesday at the Accelerate event here, the first hard news to be made public was the announcement of the expansion of the partnership between Pure and vendor Veeam.

“Veeam will directly integrate Pure Storage in the next major release of their Availability Suite, r 10,” announced David Hatfield, Pure Storage’s President, to the event audience.

For Veeam, that announcement kicked off what the company concluded was an excellent event for them.

“This has been a great show for us,” said Andy Vandeveld, Veeam’s VP of Global Strategic Alliances. “That announcement on stage about the integration has had a major impact. “Our breakout session had the same response. I think we definitely hit the mark.”

Veeam and Pure Storage have been partnered for a couple of years, but they had had requests to take the partnership to the next level.

“Until now, we have had mostly a ‘meet in the channel’ partnership, but what we were hearing from both our customers and our partners is they wanted Pure and Veeam to get together and have a more integrated solution,” Vandeveld said. “We looked at where they were in the market, and where we wanted to get our growth aligned with Pure in the , and it made sense for us to do that.”

Accordingly, and facilitated by the recent addition of Veeam’s Universal Storage API framework, the companies are now announcing that Veeam and Pure are collaborating on integrating Veeam & Replication directly with Pure’s Storage Snapshots.

The only downside here is that this will take a while to bear fruit.

“We expect to release the integrated snapshot integration shortly after our Version 10 goes GA, which should be in the fourth quarter,” Vandeveld indicated.

He noted that Veeam and Pure already have a significant number of joint partners, and expect that this expanded relationship will increase that number.

“We have been hearing from partners that they want this integrated solution,” he said. “We know that there is pent-up demand for it, although we don’t really know how big it is. We do expect that it will increase our opportunities significantly among the Pure customer base who will be attracted to the idea of an integrated solution. As far as identifying how much we will capture and how it will affect revenues – it’s really too early to say at this point, but it will increase our opportunity to some degree.”

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