Catching up with Tech Data Canada’s Business Builder Tour [Podcast]

Irene Buchan, director of marketing and product management at Tech Data Canada

, director of marketing and product management at

For more than a decade, Canada’s has been something of an institution in the Canadian channel community — bringing together vendors and resellers in stops across the nation throughout the year.

With its western stops just completed and only one more event — November 26 in Ottawa — ahead, the ChannelBuzz.ca Podcast chats with Irene Buchan, director of marketing and product management at Tech Data Canada, to discuss the “BBT.”

In the podcast, we cover:

  • What’s new with this yea’s Tour;
  • How the distributor is welcoming some resellers’ end users to the event;
  • Getting people and vendors from the now-integrated Technology Solutions business from Avnet on the Tour;
  • What those attending the Ottawa event at the end of this month can expect;
  • Why there are frequent, small changes to the Tour format and events; and
  • What’s in the plans for Business Builder Tour 2018.

Subscribe to the podcast via iTunes.

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