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irvingf

Irving Frydman is a marketing communications strategist, who specializes in translating strategy into action and results. Irving believes in the need to create a brand, drive demand, and engage customers. He shares insights on best practices in marketing with an eye on Marketing ROI. Reach Irving through your favourite social media channel or call (416) 605-6881.

Web Site: http://about.me/irvingfrydman


MarketingBuzz: 5 steps for building a content marketing strategy

August 21, 2012
Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast

Irving Frydman explains how to construct a content marketing strategy aligned with a buyer’s journey
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MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy

July 3, 2012
Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast

Irving Frydman explains how to fill the potential gap between marketing objectives and field execution
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MarketingBuzz: Close deals faster with marketing and sales alignment

June 12, 2012
Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast

Learn how process automation and other techniques address the popular analogy: “Marketing is from Venus, and Sales is from Mars”
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