Mark Cox

Ottawa’s Martello Technologies looks to channel to take on the world with unique hybrid UC-SD WAN solution

The SD-WAN space has lately attracted the focus of big players like Cisco and VMware. Martello, which has been in business for years, is about to go public through a reverse takeover, and believes that their differentiated solution gives them something that they can take to market successfully through the channel against the big boys.

EFSS vendor FileCloud reaches out to MSPs at ChannelCon event

FileCloud has been selling their Enterprise File Sync and Sharing Solution mainly direct, and through larger MSPs who do their own hosting. However, they just launched a partner program for smaller MSPs looking to resell a service that FileCloud hosts, and are looking – selectively – for additional partners.

CrushBank seeing good results in early post-launch days of IT Help-Desk application built on IBM Watson

CrushBank, which came to ChannelCon a year ago to evangelize their product before it came to market, is finding the job easier this year, with customer references in tow and AI hotter than ever. Interestingly, Canadian MSPs have been particularly receptive.

Brother channel development shifts from recruitment to engagement

Brother has completed its transformation from a purely direct dealing vendor to a 100 per cent focused channel player targeting SMBs, and has built up its channel to the point where they don’t have to pound the pavement for more partners. The perception that they are a consumer brand? Well, they continue to work hard to change that.