Cisco Overview: At Cisco (NASDAQ: CSCO) customers come first and an integral part of our DNA is creating long-lasting customer partnerships and working with them to identify their needs and provide solutions that support their success. The concept of solutions being driven to address specific customer challenges has been with Cisco since its inception. Husband and wife Len Bosack and Sandy Lerner, both working for Stanford University, wanted to email each other from their respective offices located in different buildings but were unable to due to technological shortcomings. A technology had to be invented to deal with disparate local area protocols; and as a result of solving their challenge – the multi-protocol router was born. Since then Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners and has become the worldwide leader in networking – transforming how people connect, communicate and collaborate.
Cisco has a proven track record of successfully capturing market transitions. Beginning in 1997 with the reality that Voice and Video would all be one, moving to the Networks of Networks in 2000 and the Network becoming the platform for all related technologies and the core of customer solutions, and the most recent market transition of Collaboration and Web 2.0 technologies. We owe much of this to our customers – as listening to their needs, ideas, challenges, etc. help define the future and what is needed for their success. Customers guide our strategy and we stay ahead of market shifts so that we are ready to help our customers evolve, as their industry and needs evolve.
Cisco Channel Strategy
Cisco understands the importance of partnering with best-in-class providers to ensure customers receive support and solutions of the highest standard. Our partnerships are based on mutual benefits and long-term commitments. We consider our partners to be an extension of Cisco.
Cisco enjoys a long history of creating market growth through investments. Direct investing and investment partnerships allow Cisco to gain visibility, knowledge and experience in new technologies and markets. Cisco actively invests in all major technology segments on a global basis. U.S. and global market investments are also critical to our strategy. As with acquisitions, all investment targets are thoroughly vetted for both their business and technology fit.