Coaxing telecom resellers to move beyond hardware still mission – and challenge – for ADTRAN

The nature of the MSP business means ADTRAN has had more success there with their ProCloud Subscription Services, and the company is aggressively recruiting there for new partners. ADTRAN is also about to introduce a new service, which they say even most MSPs are not yet selling.

Dell EMC builds PowerEdge bridge to next-gen workloads with modular PowerEdge MX architecture

Dell EMC will launch their new modular PowerEdge MX platform September 12, promising to remake data centre architecture with technology that will support both traditional and next-gen applications within a composable computing framework that pays much more attention to memory than earlier iterations of that technology.

StorageCraft targets midmarket with converged OneXafe platform for both primary and secondary storage

StorageCraft is entering a market segment where other companies already play, although StorageCraft does have some interesting points of technology differentiation. The big difference though is that other vendors in this space are focused on the enterprise, while StorageCraft OneXafe is aimed at – and priced for – the midmarket.

Zebra unveils first vertical specialization for healthcare technology providers

Zebra sells its solutions predominantly to major verticals like retail and manufacturing, where most of their partners play, but for the first time they have announced a specialization for what will be a fairly small minority of partners with a deep focus in an area.