It might seem an unlikely pairing at first glance, but Vancouver-based social media giant HootSuite Media believes there’s a tremendous opportunity for VARs to expand their services into the social media realm.
The company, which does a wildly successful social media dashboard that allows individuals and enterprises to manage their social media presences across Twitter, Facebook and other popular services, has launched the HootSuite Solution Partner Program, its first ever channel partner program, and it’s looking to build community of solution providers around its offerings.
“[Social media] is the most engaging channel that VARs’ customers have had to reach their audiences, and we think social is an enormous opportunity for VARs,” said Matt Switzer, vice president of corporate development for HootSuite. “We want to position ourselves as the biggest opportunity for VARs looking to grow in social.”













An expanded agreement between 


















