Channel Communities

Pax8 adds Jennifer Bodell as Emerging Channel director to strengthen communities ties

Cloud-focused distributor Pax8 sees IT trade association events as ideal grounds to talk with partners and add productive new ones, and Bodell’s hire both strengthens their presence at them and provides the channel with more evidence of their commitment.

IT industry must redefine how it sells itself to youth: CompTIA

At its ChannelCon event, CompTIA reported results of research it commissioned on why the tech industry is increasingly failing to recruit suitable numbers of young players. Those findings indicated the industry has been using completely ineffective strategies, and needs to work on coming up with a different approach.

Hewlett Packard Enterprise stresses SMB, channel commitment with new releases

For partners, the most interesting thing here may be the Small Business Marketplace e-commerce platform, an explicitly channel-focused online site, rather than a direct-to-customer site that competes with partners. It’s in pilot now in the U.S., but when it will be in Canada is not yet clear.