Channel Communities

Global Technology Distribution Council gears up for GTDC Summit this week

The GTDC, which articulates the value of distribution to IT vendors, starts its most popular event tomorrow in San Francisco, in the midst of an expansion of their distribution members, and with the massive changes to the market meaning somewhat surprising good news for a very old product category, as well as for smaller VARs.

Pax8 adds Jennifer Bodell as Emerging Channel director to strengthen communities ties

Cloud-focused distributor Pax8 sees IT trade association events as ideal grounds to talk with partners and add productive new ones, and Bodell’s hire both strengthens their presence at them and provides the channel with more evidence of their commitment.

IT industry must redefine how it sells itself to youth: CompTIA

At its ChannelCon event, CompTIA reported results of research it commissioned on why the tech industry is increasingly failing to recruit suitable numbers of young players. Those findings indicated the industry has been using completely ineffective strategies, and needs to work on coming up with a different approach.