Netsurion is looking to an integrated solution set of SD-WAN with SIEM and firewall security to significantly expand their TAM into new verticals, and is seeking to significantly expand their partner base to strengthen them in these new markets.
Diamanti quickly adopted an all-channel go-to-market in the face of resellers looking for a turnkey enterprise container management solution, and now has introduced a program to support what will start off as a select value channel.
Netwrix has revamped their North American channel program, beefing up education, enablement and support, and as a first step wants to develop a cadre of go-to partners who can do implementations and bring in business on their own.
The new SAP initiative provides partners with packaged cloud solutions, with the partner adding their own IP. It also contains go-to-market and marketing initiatives to help the partners sell the packages.
The SonicWall SecureFirst MSSP Program provides customized services generation capability for experienced MSSPs, blueprints for those newer to the space, and white-labelling of the experienced MSSPs’ services for partners just making the move.
StorMagic announced a new strategic relationship around Schneider Electric’s APC products this week, the latest step in a strategy of building out a 100 per cent channel model and strategic partnerships that the company thinks has it poised for even more explosive growth.
Another new certification, for IoT, is being developed but not yet ready. DigiCert is also looking to manage possible channel conflict issues through a new automated deal registration system, which is still in the process of being rolled out.
Specific details on the new Mitel channel program elements, and the distributors involved, will not be announced until April, but the strategic outline of both elements of the go-to-market strategy was made clear.
Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.