Square has built a big business around providing support to microsellers who were too small to interest credit card companies, or who found their services too expensive. While this market is still their core, they have moved upmarket as well, with larger sellers, assisted by strategic partnerships with companies like SAP. The new channel program is designed to support partners in this upmarket transition.
FileCloud has been selling their Enterprise File Sync and Sharing Solution mainly direct, and through larger MSPs who do their own hosting. However, they just launched a partner program for smaller MSPs looking to resell a service that FileCloud hosts, and are looking – selectively – for additional partners.