Kimberly King, who now runs the Hitachi Vantara channel, indicated that the new program will be announced in April and will be rolled out in stages after that. She also noted that it will be very different from the existing Hitachi True North program.
Armed with a new channel program, and a new exec to provide more focus on channel strategy, Qumulo looks to both improve the efficiency of its own channel, and the HPE channel that comes through their partnership with HPE.
The beginning of the new Dell EMC fiscal year in February is always the time for the most significant changes to their partner program, although the company acknowledged the changes this year are more about fine-tuning.
New global channel chief Owen Taraniuk pledges more global expansion, more expanded strategic partnerships like the one announced last year with Cisco, and changes that will make it easier for partners to become proficient with Commvault.
Moses Mathuram has responsibility for strategy involving all types of TmaxSoft partners, but thinks the reseller channel in particular can be leveraged better, and that adding distribution is a way to do it.
The new 300 and 500 series models are significantly smaller and less expensive than HP’s original 3D product, and the new channel program is intended to bring more mainstream HP partners into 3D printing, particularly those whose business touches on education.
Avaya’s restructuring issues in 2017 had an impact in the midmarket in Canada which is served by the channel. Those problems have disappeared, and Avaya is bullish about its Canadian channel business moving forward.
Jason Bystrak, who officially joins eFolder from Ingram Micro in another week, wants to leverage his experience to build out both a stronger system of vendor strategic alliances, and a focused distribution strategy, to extend eFolder’s reach and position them as a logical challenger to Datto.
Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.
Carbonite made key solution acquisitions and reworked their channel program in 2017 to build a base for significant growth in 2018. Now they need to execute, and are looking to some new initiatives to help them do that.