Channel Programs

German thin-client maker IGEL targets North American market through all-channel strategy

Jed Ayres IGEL 300

IGEL has been in North America for a while, but the company is now investing considerably more in its key partners and its channel program, to develop a core of elite partners to drive market share growth. They are at Citrix Synergy this week discussing future plans with their partners, who also typically sell Citrix.

SAP Canada contemplates major drop to Large Enterprise line to provide more partner support

Leagh Turner 2014 005

SAP Canada is thinking about dropping its one billion dollar threshold defining the direct space to the 500-600 million range, but is emphasizing that the idea wouldn’t be to take more business direct, but to make SAP direct resources available to assist partners in the upper half of the SME space.

All-channel startup Fireglass launches partner program for differentiated security solution

Guy Guzner headshot_CEO Fireglass

Fireglass, whose technology is based on isolating potential threats from the Internet, testing them, transforming them into benign content, and passing them on to the customer in real time, has announced its initial partner program. A key element – the always popular high margins.