At this stage, the new Dell EMC program is still in the formative stages, but the company indicated the general principles. Details will be coming in December, with the launch to take place in February.
Dell established its IoT partner program earlier this year, taking on ISV partners. Now it has expanded the program, adding systems integrators, which includes smaller and boutique ones as well as large.
Stantive, which had a long relationship with Salesforce as a customer before becoming a business partner during the past decade, is now building out its own channel for its CMS solution and seeing strong results.
Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.
Over the last year, NetApp has reshaped its channel strategy extensively, and will soon cap it with a new Hard Deck policy. Unlike a similar named policy of an old competitor, NetApp thinks this one will be highly popular with partners.
Zerto has introduced some new compensation features, and is also consolidating its programs, bringing its cloud program into the main program now, with vendor technology partners slated to follow early next year.
Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.
Object storage vendor Scality believes the time is ripe to introduce its ATLAS Partner Program, designed to provide additional support to its channel of 25 partners, and to increase that number by selective recruitment.