StorMagic has sold mainly direct since its founding in 2006, but is transitioning to a 100 per cent channels strategy, and to expand its base of quality partners has unveiled its first partner program.
New solutions for Microsoft SQL Server and Citrix XenDesktop, and a new FlashStack CI support program for resellers who don’t provide Level 1 and 2 support, will expand FlashStack’s partner reach. Pure is also looking to reach deeper into Canada, with two western road shows following up today’s announcement.
Dell indicated good progress on their green fields discount initiative, overall commercial business, and partner education efforts. While the number of partners using Dell financing jumped considerably in Q1, the company wants more participation there. Plus, still no firm date on when Dell will team up with SYNNEX in Canada.
The massive pace of technological change is compelling EMC to reassess how it goes to market with its enterprise alliance partners, and while changes to the strategy are very much a work in progress, they are likely to bring significant change to the relationship between the vendor, its alliance partners, and solution providers.