Channel Programs

German thin-client maker IGEL targets North American market through all-channel strategy

Jed Ayres IGEL 300

IGEL has been in North America for a while, but the company is now investing considerably more in its key partners and its channel program, to develop a core of elite partners to drive market share growth. They are at Citrix Synergy this week discussing future plans with their partners, who also typically sell Citrix.