Channel Programs

Robotic Process Automation vendor UiPath ups commitment to partners with two new partner-focused initiatives

UiPath, a red-hot player in the robotic process automation space, is ramping up their channel business to accelerate the momentum that has taken them from $1 million to $100M in annual recurring revenue in less than 21 months, and are also announcing a new channel program.

New OEM and system integrator tracks highlight channel announcements at Spunk .conf

The new tracks – the last of those likely for specific types of partners – were announced at this event, and will go live at next year’s Global Partner Summit. Other channel changes include some enhancements to the certification process.

Cohesity adds service provider component to expanded partner program with significantly more resources

Cohesity has doubled the amount of dollars allocated to their partner program, with new perks like rebates for sales to very large customers and formalized and expanded MDF. They have also established a model for service providers within the program, which provides mechanisms like consumption-based pricing suited to this business model.

Square announces first formal program for channel partners

Square has built a big business around providing support to microsellers who were too small to interest credit card companies, or who found their services too expensive. While this market is still their core, they have moved upmarket as well, with larger sellers, assisted by strategic partnerships with companies like SAP. The new channel program is designed to support partners in this upmarket transition.

Zebra unveils first vertical specialization for healthcare technology providers

Zebra sells its solutions predominantly to major verticals like retail and manufacturing, where most of their partners play, but for the first time they have announced a specialization for what will be a fairly small minority of partners with a deep focus in an area.

EFSS vendor FileCloud reaches out to MSPs at ChannelCon event

FileCloud has been selling their Enterprise File Sync and Sharing Solution mainly direct, and through larger MSPs who do their own hosting. However, they just launched a partner program for smaller MSPs looking to resell a service that FileCloud hosts, and are looking – selectively – for additional partners.