PerfectScale’s platform, which uses machine learning to remove the bloat that developers around Kubernetes, works with all Kubernetes systems, and the program is designed to assist a broad range of partner types.
HP has announced further steps towards making its Amplify partner program all-encompassing, inviting distributors into the fold for the first time, simplifying how partners get paid for MDF activities, and finally bringing its distribution partners into the Amplify umbrella.
The digital portal allows partners to track deals and register opportunities, and while the previous program has something similar, NetApp’s channel chief says that this one is better.
Intel is looking to the new program as a key part of their PC AI Go-to-Market strategy, to turn Intel’s new AI technology innovations into an extremely broad portfolio of use cases.
Iboss is looking to expand its channel with its new Go-to-Market model, particularly by strengthening their enterprise partners with partners who focus on the midmarket and smaller businesses.
The integration of the existing OpenText program with the acquired assets from Micro Focus makes the new channel more diverse, and includes features like the OpenText Aviator Thrust program for Partners, to enable partners to build solutions with OpenText Cloud API services.
While Okta’s increased emphasis on Generative AI was the principal theme of their recent customer and partner event, motivating and equipping partners to double down with Okta on this journey was also critical.
Nutanix adds a series of new incents and enablement supports designed to make partners fully autonomous, efficient, and able to support customer success.
Solo, which makes a service mesh and API management platform named Gloo, is relatively new to the channel, but it brought in more than half their revenues last quarter, and they have announced their first partner program to build on that.
SAS is not only doubling down on its reseller channel, but its strategic vendor channel as well, extending partnerships to strengthen their mutual position in Generative AI and other advanced use cases.
While the previous Go Purple partner program was more of a bare-bones effort, the new Luminary Partner Program is better attuned to the company’s Cloud First strategy, and more complete, although formal certifications won’t arrive till next year.
Leostream has been in business over 20 years but sold mainly direct, with a minor partner presence, so the company has now established a channel program and transferred their Business Development team to manage partners.
Michael Porat comes in to further drive Salt’s growing API business by extending their strategic vendor partnerships and centralizing and enhancing their channel management.
Ewington won’t exactly be a new face, having been at HP and then HPE for 27 years, including many channel facing roles, and having been acting in this position on an interim basis since February, but his past experience provides him with views how partners can be made more effective.
Powell said that in addition to VMware honing in on a more partner-driven strategy, the new announcements at VMware Explore, and the philosophy behind them, will also open up new opportunities for partners.
While Mitel’s channel has recently gone through some structural changes, the focuses, including an emphasis on Customer Lifecycle Management, have remained consistent, and Mitel is doubling down in those areas.
Snow, which has been in the visibility and software asset management market going back into the last century, was content with their existing partner program, but thought a next-gen one would better equip partners for dealing with the challenges of today’s IT environments.