HP Americas channel program leader Gary Simms discusses the partner program news from HP Reinvent and much more in this edition of the ChannelBuzz.ca Podcast.
Microsoft’s channel chief says partners are moving away from Outlook and towards Teams as collaboration needs evolve. Here’s what it means for the company’s partners, and why Schuster thinks Teams is a great canvas for VARs.
HPE looks to bring partners more closely into HPE’s own technical communities, introduce a broader type of solution focused credentialing system, and reward both individual techs and partner companies for achievements.
Jim Ortbals is looking to design a channel system that both encourages collaborative relationships between cloud and traditional partners, and effectively assesses and values the contributions made by each to a joint sale. The complicating factor is that he is aware of no one else who has done this effectively to date.
Malwarebytes has managed its MSP partners as resellers until now, but as that segment of the market grows, the company will be rolling out a program specifically designed for MSPs following a successful pilot in Australia.
Micro Focus brings together their legacy business with the software assets acquired from HPE into a single program designed to manage hundreds of product lines, including managing cross-sell opportunities smoothly.
WhiteHat has been a long-time application security testing provider, but recognize that the trends in the market require shifting their approach, and they have remade their partner program to incent this focus in their partners.
San Mateo-based Exabeam has announced a restructuring of its Technology Alliance Partner Program, which sees it move from the flat program that is typical of many technology partner programs into a three-tiered program based on the nature of their strategic alliances.
Farsight has had an OEM program to go to market with strategic vendor partners, but now is supplementing that with a new program to expand their reach further through the VAR channel. It formalizes a route to market that has been there before, but on an ad hoc and opportunistic basis.
Microsoft vet Aziz Benmalek takes over as Splunk’s global channel chief, while the company announced new partner incents, improvements to their partner portal, and the implementation of the new partner tracks announced at last fall’s Splunk .conf18.
TITUS has been successful selling to very large enterprises, but as their skillset becomes even more relevant to the broader data protection market, they are broadening their go-to-market strategy with an expanded system of both strategic technology and reseller partners, with the goal of a 100 per cent channel business.
Comodo is recruiting partners who are prepared to make a deeper commitment to the company and supporting them through the program, while leveraging distribution for the first time ever to support much larger numbers of more transactional partners.
Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.
Veeam global channel chief James Mundle talks with ChannelBuzz about what partners can expect from the changes to the program.
The guiding philosophy of the program remains fixated on the simple, predictable and profitable principles, but quite a few tweaks have been made to the program, many of them significant, and most of which are likely to please partners rather than make them grumble.
This is the first major ‘tweak’ of Palo Alto Networks’ partner program since its inception, and the changes are extremely significant, and multi-faceted.
CrowdStrike has also announced the CrowdStrike Store, which is very similar to the Salesforce AppExchange, and also extended to broaden their routes to market.
Siemplify has moved to a model that directs all new business through partners, and will support them with a new single tier program that has a high emphasis on partner enablement and a commitment to protect partner profitability through margin transparency as well as deal registration.
Unitrends now leverages the Kaseya IT Complete suite, and will pay both higher margins on the initial sale of a Unitrends solution, and a full recurring revenue share for any Kaseya IT Complete solution that customer buys, ever.
Kaspersky Lab says the market is moving decisively away from transactional sales, so they are changing their channel program to meet this new reality.
