The process by which Dell and EMC members will map to tiers in the new program has been laid out, as has the way that EMC partners’ month of January will be handled until the end of the Dell fiscal year.
Fine also acknowledged some VMware partner concern over the company’s new relationship with Dell, which does much more of its business direct than VMware has historically, and indicated her commitment to standing behind the partner community.
No channel announcements were made at the Intel Security Focus event, although a new Platinum rebate for net new sales that had not been announced publicly goes live this quarter. Big changes that the channel should already be aware of are coming in 2017, however.
At this stage, the new Dell EMC program is still in the formative stages, but the company indicated the general principles. Details will be coming in December, with the launch to take place in February.
Dell established its IoT partner program earlier this year, taking on ISV partners. Now it has expanded the program, adding systems integrators, which includes smaller and boutique ones as well as large.