New Intel Security channel chief doesn’t see massive changes ahead, but will continue to fine-tune programs for a more network-centric security model.
With its inaugural partner program, active breach detection vendor aims to educate partners on a new, but novel, approach to security.
A new top tier has been created for Elite partners with channels of their own, and new internal technical support and professional service groups have added to work with partners.
The partner program has been added following Passportal’s addition of the capacity to let partners white-label their password protection services to their own customers, whereas before they simply sold their partners these services to better run their own businesses.
nGenx has mainly sold through a telco agent channel in the past, but has redesigned its partner program to also appeal to MSPs, and plans to sign up a large number of them.
Citrix denies that last week’s Co-operation Agreement will have negative implications for partners, and says that strong showings by newly-specialized partners has the company on track to achieve this year’s channel goals.
Mistakes were made in the last five years in terms of channel strategy, Sage admits. The vendor says it has learned from those mistakes, is now led by senior executives committed to a partner-driven strategy, and that VARs and consultants will soon see this by their deeds, not just by their words.
Sage has announced a new global program for its independent software partners, which replaces multiple previous product, region and company-based initiatives, and which the company pledges will be the first of a series of initiatives which will make partners of all types much more central than before.
The key set of changes to the program sees discounts based on partner tier flattened, and the resources moved to an enhanced deal registration program, to give more rewards to partners who do more work.
Microsoft offers partners tips on increasing their valuation in a cloud world, and a tool to measure their success in the transformation.
The Logitech Collaboration program is aimed at improving integration and planning with vendor partners, but the collaboration also has direct impact on Logitech’s reseller channel.
With more products, more partners, and more distribution, Microsoft is making its popular CSP program the main way partners sell its cloud services.
Microsoft announced long-awaited plans to put its Surface tablets into the hands and onto the linecards of more of its partners.
StorMagic has sold mainly direct since its founding in 2006, but is transitioning to a 100 per cent channels strategy, and to expand its base of quality partners has unveiled its first partner program.
The Quick Rewards program, which begins in Q3, gives partners who refer other partners to Quick Heal a reward of six per cent of their sales for the first year and four per cent for the second – giving Quick Heal a cost-effective way of enlarging their channel.
Four specializations are being announced, one of which is around OpenStack, which SolidFire believes is an industry first. .
Dell’s channel chief offers some suggestions how companies can effectively build or improve their channel programs.
New solutions for Microsoft SQL Server and Citrix XenDesktop, and a new FlashStack CI support program for resellers who don’t provide Level 1 and 2 support, will expand FlashStack’s partner reach. Pure is also looking to reach deeper into Canada, with two western road shows following up today’s announcement.
The virtualized performance management solutions startup has made unsuccessful channel initiatives before, but now armed with personnel and resources to execute, they are looking to enlist Citrix and VMware partners with professional services practices – and for the first time, MSPs.
While many distributor programs tend to be limited term and focused on moving specific products for vendors, this program, a first of its type for D&H, is long-term and focused on providing assistance to help resellers build up their Cisco practice.
