CTERA has added a third tier to their channel program to better differentiate and reward their most productive channel partners, and added new support to make them more efficient sellers.
Red Hat Summit typically consists of many deeply technical announcements, and the company did not disappoint in that respect, but they also made several important channel announcements and dropped a couple big hints about what is coming for partners next.
Morpheus makes a hybrid cloud management automation engine, and the development of infrastructure as-a-service offerings has led to them doing more business in the last six months than in the previous six years.
Project Harmony was the one new initiative specifically for partners announced at this year’s Dell Technologies World, within the context of a news-rich event which will create many other partner opportunities.
The new AI features are aimed at non-technical business users as well as technical ones, expanding the democratization of analytics to cover many more users.
Dell makes some major announcements around their as-a-service portfolio, including bringing their Project Alpine previews from last year out as projects, in what they are saying brings the whole APEX strategy to fruition.
HP Anyware’s remote connectivity software, which combines HP’s old ZCentral Remote Boost Software with Teradici CAS and its PCoIP technology HP acquired two and a half years ago, gets upgrades which address some key pain points.
Rajesh Ganesan, ManageEngine’s President, placed the company’s own substantial evolution within the evolution of the IT business as a whole, summing up how they got to where they are, and indicating where they are going.
The new ISV partner program differs from its predecessor in that it is consumption aligned, and also minimizes barriers to entry.
Ingram Micro’s digital platform gets its third pillar as the distributor invites its first vendors into Xvantage, promising greater business insights and a streamlined way of onboarding new offerings.
The new MSP program, the first shoe to drop in what will be a complete restructuring of Riverbed’s partner program by the end of this year, is focused on broadening Riverbed’s presence downmarket from their traditional enterprise base for their Alluvio Unified Observability Solutions.
Salesforce concluded a series of announcements over the last several days with two specifically around Generative AI, including Slack GPT, which will bring Generative AI to Slack, and an expansion of their existing partnership with Accenture which will result in an acceleration hub for generative AI.
62% of SMBs were positive about the future, although growth expectations for most were tempered, and views about data privacy raise some concerns.
The new Conga Revenue Lifecycle Cloud fundamentally reworks Conga’s solution portfolio by rearchitecting all their applications into microservices, while the expanded partnership with Accenture turns what had been reactive joint sales to customers into common sales and engineering activity where the two companies will collaborate much more extensively than in the past.
The enormous scaling up of Boomi’s Canadian operations will see the immediate addition of 80 new staff, with further large growth slated for the future.
The announcement of Dan McAllister’s appointment as Senior Vice President of Global Alliances and Channels at Boomi is but one of multiple senior changes in the leadership team just announced, including a new Chief Commercial Officer, a new Chief Strategy Officer, and a new Global Commercial Market Vice President.
Zadara started out selling storage as-a-service, but now focuses on offering a distributed model for cloud computing with over 500 clouds, to go up against hyperscalers whose data centres are much larger but fewer.
N2WS was originally a pure play AWS protection platform, with AWS being both their best partner and biggest competitor, but they more recently broadened into Azure platform support and the Azure marketplace.
Appfire has been selling its software for years through a channel-first strategy, principally through the Atlassian platform and ecosystem, but has now formalized and beefed up its own channel program to make partners more productive and recruit more good ones.
Malwarebytes is particularly strong in the SMB market, and like Pax8 is focused on MSPs, making them what Pax8 considers a good fit in their portfolio.
