Extension of Federated Data Access connectors to Hadoop will be significant in the high end of the market, and for Adobe channel partners who work in that space.
Ken Hoang, best known as the founder and CEO of Siperian, becomes Alation’s first VP of Strategy and Alliances, and is developing a strategy to broaden the Alation go-to-market through a partner ecosystem.
N2WS, which Veeam has just bought, is a focused AWS cloud backup vendor. While they have gone to market through the AWS Exchange so far, they consider the product very channel-friendly for both resellers and MSPs.
Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.
In the last year, Cogeco Peer 1 has re-embraced the channel in Canada, and sees core offerings like this one as critical to channel growth, which in turn they see as critical for the company.
Andrew Eppich, Managing Director at Equinix Canada, thinks that the trends in the economy intersect well with Equinix’s Canadian channel strategy and recent global initiatives.
Peter McKay also emphasized that Veeam has developed a much better sense of a long-term strategy than it had had before, and that steps along this path will be visible in 2018.
Liquidware sells entirely through channel partners, and uses a relatively small value channel because of their enterprise focus. Their solution works in any desktop environment, however, so they are on the lookout for potential new partners at Microsoft events.
U.K.-based Flexxible is growing its presence in North America, and is also introducing their first partner program for North American partners at the Citrix Summit event.
The new Citrix program is much simpler than the old, and its five separate programs, and provides new automated registration of benefits. It also adds a new back-end rebate.
While eG Innovations has a broad portfolio of offerings, half of their revenues are related to Citrix, so the lion’s share of the enhancements in this release are Citrix-related as well.
Palo Alto Networks Canadian country manager Rob Lunney emphasizes that both the opportunities and dangers of the cloud for the channel are greater than ever, and partners need to be proactive in adjusting their business models to the future.
Vena expands beyond its corporate performance management software base with a new offering that addresses a key customer pain point, and which the company believes will significantly increase their bottom line.
The solution will be easy for partners to put together, and is available broadly through distribution, without requiring certification. It is available now for the Azure cloud, with further cloud support on the horizon.
Kevin Nicholas, VP of Enterprise Product Management and Marketing at Sage and Bill Tennant, VP of Sales at ZAP report on their work together to improve business insight for midsize enterprises by helping them manage their data
AWS made such a flurry of announcements at last week’s re:Invent event that it was sometimes difficult to keep track. Canadian partners and customers at the event did, however, have pretty clear ideas about what they liked.
SwiftStack continues to broaden out from its object storage roots, with the addition of native file capability, which combined with their Cloud Sync feature, lets customers read and write to a single namespace, without a gateway, and to any cloud or on-prem location.