Dell’s Data Center Solutions group was created to optimize Dell’s working relationship with its large hyperscale customers, but today, partly as a result of Dell going private, DCS is working with a broader range of customers to design customized solutions that meet their needs.
The announcement at Computex Taipei 2015 is intended to be SanDisk’s coming out party for the large Taiwanese ODM market, with a product that will sell mainly through the ODMs, but will have some channel pockets.
While building a strong SMB-focused channel to sell hyperconverged is more challenging than a channel selling to larger customers, Scale is counting on the simplicity of its solution to even the odds for its partners, who are the company’s entire sales force.
Stratoscale emerged from stealth late last year with some powerful vendor investors, a unique hyperconverged value proposition and a 100 per cent channel strategy. The plan is for the product to be available this summer.
Hitachi’s Social Innovation strategy is designed to leverage analytics to drive their companies forward, and the new SAP HANA solutions are part of this strategy for HDS.
EMC is also announcing several other programmatic moves, including a Federation Ready designation and expanding EMC’s EMC Ready sales transformation initiative to partners. Their EMC True loyalty program pilot is now being publicized and expanded globally.
Atlantis is adapting its high-performance USX software defined storage platform into a hyperconverged appliance that is easy to deploy and use, and is much less expensive than existing competitive offerings.
EMC sees this as a new category of product, which provides the same benefits as hyperconverged appliances provide, but to the datacentre, where the appliances do not scale well.
The rapid rise of mobility, and the user expectations it has created, plus the very real promise of integrated analytics, have changed the universe where solution providers operate, and they need to adjust or lose major opportunities.
Digital disruption is intensifying IT democratization, and Dell is responding with a datacentre strategy which some competitors likely consider heresy, but which Dell believes is the wave of the future.
The Federation Business Data Lake greatly expands EMC’s converged Big Data offerings, and while only EMC’s more sophisticated partners will likely be able to sell it, it will be available to them.
The new offerings benefit from the thirteenth generation of Dell servers, but also have new configurability and support flexibility options which can bring down the price point significantly.
IBM and Microsoft enter the Leaders category in cloud in Canada for the first time, while eight companies classified as Major Players are closely grouped.