Intel recently introduced new CEO Pat Gelsinger to partners at the Intel Partner Forum, together with his vision for bringing partner-centric prosperity to all. Intel also provided updates on channel issues, marketing, and core areas of the business.
Ataccama launched its Ataccama ONE Gen2 Platform into beta in November, and used its flagship customer event to highlight both its general availability and its ability to address customer concerns enumerated in a new study that was also featured at the event.
Aptum has made a strong effort since they became a standalone to be more systematic in their channel policies, and while the look of the channel changes with the colo divestiture, they pledge commitment to the same strategy around managed services.
Equinix Metal launches with integrations from hardware providers Dell and Pure storage, and with software ones from Mirantis Container Cloud and Cohesity Helios, but they expect many more beyond these early adopters.
Big changes afoot at Dell Technologies in Canada, with Mike Sharun, who had spent the last 23 years at Dell and EMC, announcing he will retire in the spring, with Pam Pelletier named as his replacement.
While COVID initially proved negative for IoT projects, Intel says that trend has turned around, and they are actively encouraging and supporting partners in developing or expanding IoT practices.
The company’s channel leadership is emphasizing that the changes this year are all about simplifying and improving the partner experience.
Intel announced its plans to modernize its old channel program back in October 2019, and now, with the work of fully integrating their two partner portals completed, it all goes live on Monday.
While both Quest and erwin have hybrid sales models, erwin’s channel has been more successful at driving new business, something that Quest is eager to emulate as it expands its channel business beyond fulfilment.
Heath Thompson, who joined Quest a month ago, takes over a new Information Systems Management business unit that consolidates three of the five former ones, and emphasizes that the channel will play a more significant role as Quest drives forward in its new strategy.
This Rubrik release, like its predecessor, is focused more on incremental changes to better facilitate large enterprise workloads, but 2021 is likely to see a return to some eye-catching new applications.
The second generation of Ataccama’s platform, which reworks and extends the innovations of the first generation of this offering, is now in limited beta and scheduled for GA in February,
Because of the time of year, the Dell Technologies World channel keynote this year was much less heavy on programmatic and enablement-related announcements than normal. They did, however, introduce several executives in new channel roles, and give the expected exhortations about the importance of the channel to the company.
HPE geared up for this week’s HPE Discover event with a GreenLake Day last week, when in concert with key channel partners, they held a major event to draw attention to the consumption-based offering.
HPE GreenLake’s consumption model is now top priority for HPE, so unsurprisingly, it is top priority in messaging to HPE channel partners at Discover this year as well.
Equinix acquires 13 BCE datacentres for $USD 750 million, with Bell becoming an Equinix Platinum Partner and reseller, and the two companies pledging a strong joint Go-to-Market commitment.
Rubrik’s first global customer event – virtualized by the pandemic – emphasized their vision for data management and how their applications fit into it, befitting the goal of a younger company to make itself and its value proposition better known.
Beanfield, whose business is the local fibre services that no longer fit into Aptum’s core business, becomes an Aptum reseller, contributing to Aptum’s increased focus on the channel since their 2019 restructuring.
Reference architectures around the synergies between Intel Optane persistent memory and Alluxio’s open source data orchestration software for the cloud using in-memory cache will initially sell through the AWS and GCP marketplaces. A rollout to a specialized integrator channel, and to Azure will happen during 2020.
The multi-faceted changes to the DCG program are designed to refresh policies which new DCG channel head Steve Biondi saw as having disincented strong partner growth activities instead of encouraging them.
