Unusually for the business cloud backup space, Zetta has sold mainly direct, with only a small MSP channel. The new portal is designed to appeal to MSPs, and is part of a campaign to significantly expand the percentage of business that goes through partners.
For the channel, the key issue is what the acquisition will mean to the SMB businesses of both companies, particularly the MSP-focused RMM business AVG originally acquired from Level Platforms. Avast CEO Vince Steckler addresses the issue.
Available previously to MSPs in Europe, this customization of Barracuda’s next-gen firewall for the MSP market is now being offered in North America as a best-in-class offering for Intronis’ SMB-focused MSPs.
The program, which has two tiers, provides infrastructure enhancements related to managed services as well as business process changes desired by MSPs, like the separation of hardware purchases from software and pay-as-you-go billing.
AVG continues its strategy of adding more focused, value-added distributors with EarthBend, which brings an MSP background and experience with AVG’s Managed Workplace solution, as well as a strong regional presence in both the American mid-west and Canadian prairies.
Atera’s technology, which facilitates jointly developed RMM and PSA solutions, is designed for the Internet of Things environment, and collects massive amount of sensor data, which it is using in a free BI offering, not just for its own MSP partners, but anyone who wants to use it.
While Sophos has MSP partners, they have not had a program that provides support for their specific business model and requirements before now. MSP Connect is aligned with the ways MSPs sell, and provides rewards for upselling and cross-selling Sophos’ broad range of security services.
CloudJumper thinks its option of a concurrent user licensing model will be particularly popular in larger enterprise accounts, because rather than a license for each named user, it requires only licenses for the maximum number using the offering at the same time.