Michael Hopfinger, director of Americas partner marketing at Cisco, discusses the company’s Marketing Velocity event, why and how partners should build their marketing acumen in this edition of the podcast.
Avaya has announced a new branding initiative in which their solution offerings will be renamed more logically and by function. That’s only one part of where Avaya is going this year on the marketing front, however, with a more aggressive campaign than they have implemented before.
Auvik has brought back a promo they ran last year, in collaboration with ten vendors in total, including competing RMMs. The low-cost program got a strong response last year, which the company is looking to replicate.
While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.
Carbonite made key solution acquisitions and reworked their channel program in 2017 to build a base for significant growth in 2018. Now they need to execute, and are looking to some new initiatives to help them do that.
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.