Auvik has brought back a promo they ran last year, in collaboration with ten vendors in total, including competing RMMs. The low-cost program got a strong response last year, which the company is looking to replicate.
While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.
Carbonite made key solution acquisitions and reworked their channel program in 2017 to build a base for significant growth in 2018. Now they need to execute, and are looking to some new initiatives to help them do that.
While many of the program’s components existed before, HPE is doubling down on promoting them as a bundle, looking to get greater numbers of them involved in an area where the vendor says many partners need to be doing more.
LANDESK had been working on rebranding itself for nine months, and the bringing together of the company with HEAT Software into Ivanti provides an ideal opportunity to create a brand – and a strategy around it – to cross-market and cross-sell all the company’s solutions.
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
Sage delivers on the promises it made last year to invest to make its products better known. It laid out its marketing strategy here to partners, and indicated that partners need to respond by stepping up to the plate in their turn.