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MarketingBuzz: 5 steps for building a content marketing strategy

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August 21, 2012
Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast

Irving Frydman explains how to construct a content marketing strategy aligned with a buyer’s journey
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MarketingBuzz: Sales enablement bridges the ‘Last Mile’ of communications strategy

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July 3, 2012
Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast

Irving Frydman explains how to fill the potential gap between marketing objectives and field execution
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MarketingBuzz: Close deals faster with marketing and sales alignment

By
June 12, 2012
Irving Frydman, Marketing Communications Strategist and Chief Brand Enthusiast

Learn how process automation and other techniques address the popular analogy: “Marketing is from Venus, and Sales is from Mars”
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