Lexmark has unveiled three new Lexmark Cloud Services on a new purpose-built cloud platform, with more services to come. While one service, Lexmark Cloud Print Management, is direct, the other two are channel, provided free for partners to offer, and where they fully control the contracting with the customer.
Brother has completed its transformation from a purely direct dealing vendor to a 100 per cent focused channel player targeting SMBs, and has built up its channel to the point where they don’t have to pound the pavement for more partners. The perception that they are a consumer brand? Well, they continue to work hard to change that.