Printing and Imaging

Zebra unveils first vertical specialization for healthcare technology providers

Zebra sells its solutions predominantly to major verticals like retail and manufacturing, where most of their partners play, but for the first time they have announced a specialization for what will be a fairly small minority of partners with a deep focus in an area.

Brother channel development shifts from recruitment to engagement

Brother has completed its transformation from a purely direct dealing vendor to a 100 per cent focused channel player targeting SMBs, and has built up its channel to the point where they don’t have to pound the pavement for more partners. The perception that they are a consumer brand? Well, they continue to work hard to change that.