SalesBuzz

Hindenburg Drone crash at Macola event previews, parallels channel go-to-market unpredictability

The opening keynote at the annual Macola customer and partner event featured a drone demo intended to show mastery over adjacent technology that backfired spectacularly, although harmlessly. The event itself also featured an air of unpredictability – over the role of the channel in the Macola go-to-market going forward.