SalesBuzz

Hindenburg Drone crash at Macola event previews, parallels channel go-to-market unpredictability

The opening keynote at the annual Macola customer and partner event featured a drone demo intended to show mastery over adjacent technology that backfired spectacularly, although harmlessly. The event itself also featured an air of unpredictability – over the role of the channel in the Macola go-to-market going forward.

SalesBuzz: Profit from your Process

Tibor Shanto, VARCoach and chief sales officer at Renbor Sales Solutions

Last time out I talked about the need and upside of having a sales process.Once you embrace a sales process, define the basic elements outlined, you can look at taking the benefits further in your revenue generating activities. One of those benefits, one that many without a process struggle to archive, specifically alignment. Alignment not…