HPE made a big play in 2018 around servers in the SMB space, followed up by solutions related to hybrid cloud. While those will continue in 2019, the company is also looking to roll out similar initiatives around simplification around storage and hyper-converged solutions for SMBs.
Square has built a big business around providing support to microsellers who were too small to interest credit card companies, or who found their services too expensive. While this market is still their core, they have moved upmarket as well, with larger sellers, assisted by strategic partnerships with companies like SAP. The new channel program is designed to support partners in this upmarket transition.