The changes include adjusting benefits to the partner’s preferred business model, improving Elite Partner benefits, adding a formal Services Specialization Program, and adding more flexibility to make building up practices easier.
Dell is making a large number of multi-cloud announcements to expand their multi-cloud capabilities, and make them more effective for customers.
Dell’s third quarter improved on its already strong first half, with its channel business doing particularly well in core legacy areas like its server and client businesses.
This latest extension of MSP360’s strategic partnership with Wasabi is scheduled to be followed up with others in the near future.
StorCentric also adds support for S3 object protocol, immutable snapshots for ransomware protection, 40% improved throughput and up to 50% improved Assureon ingest rate.
Storage vendor StorONE adds a new backup solution, which will be free to current customers, and while it is being touted for its ransomware protection, it has other benefits which significantly lower the cost of backup protection.
Many of the enhancements are part of the new version of NetApp’s ONTAP software, which include ransomware protection, NVMe over TCP support and expanded data services.
Hitachi announces new product for their VSP 5000 and VSP E-Series, along with non-disruptive upgrade capabilities for both, as well as an enhancement of their HCP platform to accommodate new use cases.
Clumio anticipates a significant market for this solution when it hits GA in December, because AWS S3 has become a large customer pain point, and theirs is the first solution on the market for it.
Pliops, which makes a differentiated hardware and software accelerator that is also a media enhancer, started selling direct to hyperscalers, but now is expanding into the enterprise, and looking to work with partners with established connections in this market.
New PowerScale solutions continue, but do not quite complete, the retirement of the Isilon brand.
Nebulon, which launched a year ago with server-embedded infrastructure software delivered as-a-service that competes against the big HCI players, has designed their program to make it easier for HPE, Lenovo and Supermicro partners to work with them.
The expansion of TruScale into a company-wide offering was part of a major series of announcements, that included the related Hitachi Brain AI service and the Project Unity wireless connectivity framework.
WDD is also emphasizing that OptiNAND is not another hybrid architecture, but a new type of technology that enhances the HDD with flash to improve the drive’s aerial density, performance and reliability.
The new ‘291T’ solution has 291 TB of NVMe storage, giving it 23% more density than any other competitive solution in the market today.
The acquired technology’s ability to expand the use cases around Lumada will also expand channel partners’ services opportunities.
Dell’s global channel chief Rola Dagher talked with ChannelBuzz about the state of the Dell channel today, and the priorities for the rest of the year ahead.
Channel veteran Bill Cordero takes over channel leadership at StorONE, as the company looks to expand its new channel with the aid of a newly-designed channel program.
Hitachi Vantara has been intensifying its channel focus this year, with a new portal, pricing tool, and eLearning modules, and partner satisfaction has increased as a result.
Some major gaming announcements will have implications for resellers and integrators who work that market, as will a new embedded flash platform for Universal Flash Storage 3.1, while a partnership with Percona around their MySQL Server will be of interest in the enterprise.
