Citrix is adding a new, incremental front-end discount for new opportunities among both new and existing customers. They are also reworking their MDF program, and redoing their CAR program to simplify it and increase partner opportunities.
Mellanox thinks the Nutanix partnership can let Mellanox do for networking what Nutanix has already done for storage and compute – make it invisible. They also think it can grow their Ethernet switch business from the single digits to the neighborhood of their market leadership in Ethernet adapters.
An appliance originally designed to bring Citrix into the low end of the market has had its scalability increased more than tenfold, now supporting up to 5000 users. Dell also announced its new ThinOS software, which now supports Skype for Business, and is backwards compatible into the existing install base.