With a year in the books since the launch of Hitachi Vantara, and five months into a brand new partner program, the company looks at the evolution of the channel changes that accompanied its own reinvention of itself, and what more remains to be done.
The HPE Complete program, in existence since late 2016 in what amounted to beta form, has now been opened to General Available, allowing all HPE partners, including those outside the U.S., to participate.
Insights for infrastructure is aimed at the sub-$500 million segment, and while not an exclusive channel play, the channel will be an important part of the go-to-market strategy. It will also be available to MSPs, albeit in the single-tenant version that is standard for Splunk.
The JetStream technology, which leverages the VMware IO Filter API, has its roots in a company called FlashSoft, which was acquired by SanDisk, was part of the WD acquisition of SanDisk, and has now been spun out into a focused software company.
StorMagic announced a new strategic relationship around Schneider Electric’s APC products this week, the latest step in a strategy of building out a 100 per cent channel model and strategic partnerships that the company thinks has it poised for even more explosive growth.
Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.
Dell EMC’s VP of North American Distribution emphasized why partners need to sell more through distis at the Dell EMC Canada Partner Summit, and while it had the something of the air of preaching to the converted, there was a clear theme being stressed.
ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.
Greg Ambulos, who runs North America’s channel business for Dell EMC, was in Toronto today, and provided an update on the new channel program’s progress. He also detailed changes to the overall sales structure designed to deal with long-standing complaints of legacy Dell partners.
The TSANet has facilitated inter-vendor collaboration for post-sales technical support for over 20 years. A year ago, its ranks were opened to the channel, and TSANet was at ChannelCon last week, to make its case why the channel should join.
The turnkey solutions are expected to build up Equinix’s base of MSP and VAR partners, something that has been a focus for the company this year. Equinix is especially interested in partners with strong Microsoft practices.