The JetStream technology, which leverages the VMware IO Filter API, has its roots in a company called FlashSoft, which was acquired by SanDisk, was part of the WD acquisition of SanDisk, and has now been spun out into a focused software company.
StorMagic announced a new strategic relationship around Schneider Electric’s APC products this week, the latest step in a strategy of building out a 100 per cent channel model and strategic partnerships that the company thinks has it poised for even more explosive growth.
Zang believes that the seven new updates to Zang Workflow will significantly help the channel, by making it easier for them to build customized applications for their customers.
Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.
Dell EMC’s VP of North American Distribution emphasized why partners need to sell more through distis at the Dell EMC Canada Partner Summit, and while it had the something of the air of preaching to the converted, there was a clear theme being stressed.
ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.
Breqwatr, which makes an easy-to-deploy private cloud appliance, and sells through an all-channel model, now has an OEM deal with Pure which is significantly expanding their addressable market.
Citrix steps away from having Ingram as its exclusive North American distributor, aims to re-engage lapse partners and attack the midmarket with Arrow.
Greg Ambulos, who runs North America’s channel business for Dell EMC, was in Toronto today, and provided an update on the new channel program’s progress. He also detailed changes to the overall sales structure designed to deal with long-standing complaints of legacy Dell partners.
Ingenu delivers wireless M2M connectivity using their RPMA technology, and is looking to Arrow to bundle their connectivity with Arrow’s own services offerings.
NetApp announces a series of new and enhanced data services, as well as a refresh of several solutions aimed at the hybrid cloud.
The growing flash businesses, strong partner services opportunities, and better leveraging of Arrow and Avnet have helped drive NetApp’s Canadian business in 2016.
The TSANet has facilitated inter-vendor collaboration for post-sales technical support for over 20 years. A year ago, its ranks were opened to the channel, and TSANet was at ChannelCon last week, to make its case why the channel should join.
The turnkey solutions are expected to build up Equinix’s base of MSP and VAR partners, something that has been a focus for the company this year. Equinix is especially interested in partners with strong Microsoft practices.
New, preconfigured NetApp bundles for enterprise Splunk deployments will now also be available through Arrow, which is expected to significantly increase the amount of EF-series all-flash arrays sold in particular, as well as E-series arrays.
The bundle enhances interoperability between Fortinet’s FortiGate Network Security Platform and the HPE Security Logger products, and will initially be piloted exclusively through Arrow to a limited number of partners, before being opened up later this year.
Dell believes its configure-to-order embedded PCs will do well in a market dominated by smaller manufacturers doing custom orders, and whose machines lack the software, manageability and support options Dell can offer.
Atlantis also announced a new relationship with Dell, the only major OEM for whom its software was not customized when the first Atlantis hyperconverged products were announced last year.
ForeScout has shown strong recent growth that has begun to strain its old policy of dealing directly with its partners, so it has signed North American deals with the two VADs which best complement their product set. The company is already fairly strong in Canada, and is looking to distribution to strengthen Canadian presence further.
The Arrow deal broadens the Nexsan distribution network, and is also intended to transition more Nexsan resellers to Tier Two distribution, away from the direct Tier One model Nexsan used before it was acquired.
