BlackBerry’s recent Partner Summit had clear objectives of articulating the company’s vision around their new Spark platform to partners, together with both the technology roadmap and the sales strategy around it. They also wanted to introduce the new sales leadership in Canada to partners.
Following BlackBerry’s announcement of its Spark platform for what they call the Enterprise of Things in September, they used their October event in New York City to highlight new strategic relationships and applications that have already developed from Spark.
BlackBerry is also deepening partner opportunities around what they call the Enterprise of Things, with their recent SHIELD Advisor accreditation, and an upcoming Secure Applications Integration Consultant capability.
The BlackBerry channel back in its mobile device heyday was mainly telcos. Now, as they move broadly into security software they are expanding their channel, but also trying to focus it squarely on BlackBerry’s vision of the future.
At the BlackBerry Security Summit in New York City, CEO John Chen used his kickoff keynote to stress that expansion of the company’s partner network is the company’s key to continuing their strong recent growth and climbing back to the top in mobile security..
BlackBerry leverages the WatchDox security technology it acquired last year into three related offerings, BlackBerry Email Protector, BlackBerry for Salesforce, and an enhanced Outlook plug-in for version management in collaboration.
The companies anticipate that the BlackBerry BES12 enterprise mobility management platform being tested and certified for Azure and available in Azure Marketplace will significantly increase its exposure and sales.
D&H’s mobile capacity previously was an app designed for iOS specifically. Now non-Apple phone users can also get D&H site access while on the move with a new website that launched Monday in both Canada and the U.S.
BlackBerry continues its strong rebound from what was widely seen as a deathwatch not that long ago by acquiring WatchDox, which will also form the basis of a new security-focused BlackBerry R&D center in Israel.
In a wide-ranging discussion of where Citrix is headed in the Canadian market, their country manager also identifies key issues with competition, mobility, storage, and the impact of recent announced changes to the partner program.
The completion of the acquisition of Motorola Mobility will allow Lenovo to provide North American partners with smartphones for the first time. But don’t look for them to provide BlackBerry devices any time soon.