Square, which built its business on simple point-of-sale solutions for microbusinesses, is moving upmarket, and partnerships like their new integration with SAP are putting them in touch with an integrator channel for the first time.
SAP Business One is fourth in its category with 1.8 per cent market share globally, but its general manager, Luis Murguia, believes a major organizational change which was quietly implemented in April can help to deliver significant growth.
SAP Anywhere is going to market in China through a strategic partner, China Telecom. The go-to-market strategy when it goes into general release in the U.S. and Canada in 2016 will be very different however, and the company filled in the details for ChannelBuzz.
At last year’s SAP SME Summit, SAP emphasized how much it valued its SME customers, including small businesses. This year they added a wrinkle to that, emphasizing that SMEs want and need simplicity, and that those taking their time to decide need to make the move – with SAP solutions.