The second stage of the NetApp transformation strategy emphasizes expanding their market to buyers beyond traditional storage and infrastructure decision makers, and they think FlexPod SF will help them there.
In addition to a three tier program for service providers, Pure Storage is adjusting how its internal sales people are compensated to remove what service providers believed was a tendency to favor working with traditional partners over ones selling Pure as a service.
Cisco is emphasizing to their networking partners that they need to rethink security, intertwining it fundamentally with networking, and driving automation, which can only truly come with a common architecture rather than a myriad of point products.
Cisco execs emphasized to partners that while the digital opportunity is a massive opportunity, especially because it is so critical to customers, partners like Cisco itself, need to make major changes of their own to succeed with it.
SwiftStack expands the one-way cloud replication it introduced last year, as part of its strategy in expanding from what was initially an on-prem solution, to one capable of managing a multi-cloud hybrid cloud.
relayr offers both an edge connectivity platform and vertically-focused services packages that Avnet thinks will be of interest to both deeply-focused IoT players as well as resellers who have been working in adjacent practice areas.