In The Channel

Cisco brings sovereign infrastructure to Canada with air-gapped portfolio

Cisco has launched its Sovereign Critical Infrastructure portfolio in Canada, giving government, financial institutions, and healthcare providers a new option for air-gapped, on-premises deployment. Cisco Canada president Raj Juneja says the offering is open to the full partner ecosystem, with certifications consistent with existing portfolio requirements.

Podcasts

The Buzz: Cisco Canada launches sovereign critical infrastructure, ScanSource buys MicroAge for $220.5 million, and ESET Canada names cybersecurity scholarship winners

Cisco Canada launches its Sovereign Critical Infrastructure portfolio with Bell as lead partner, ScanSource acquires MicroAge for $220.5 million to augment partner services, and ESET Canada names three Women in Cybersecurity Scholarship winners. Plus CrowdStrike expands Project QuiltWorks to SMBs, Palo Alto Networks and NTT Data sign a $1 billion pact, and Auvik promotes Daniel Ochoa to CRO.

Podcasts

The Buzz: OpenAI launches partner program, Canadians among GTIA Innovation Award finalists, Cisco study shows looming infrastructure cliff

OpenAI launches a partner program and a $150 million investment fund for enterprise AI, GoWest.ai and Nucleus Networks represent Canada on GTIA’s inaugural Innovate Awards shortlist, and new Cisco research shows 71 percent of Canadian organizations expect their networks to hit capacity limits within three years.

Podcasts
Podcasts

The Buzz: ServiceNow bets on partners to close the gap between AI ambition and AI reality

Channel Programs

Cisco 360, three months in: Canadian partners are responding better than expected

Cisco Canada’s VP of Partner Organization and SMB Sales takes stock of the first quarter of the new Cisco 360 Partner Program – including the partner feedback that caught her off guard, what “Preferred” means now that Gold is gone, and why Canadian partners should start building their adopt-and-renew practices before the incentive structure forces them to.

Podcasts

The Buzz: Acronis launches GenAI Protection, Everpure CEO warns of sustained RAMageddon pricing, and Cisco’s quantum networking milestone

Acronis launches GenAI Protection, giving MSPs a billable way to govern shadow AI across client environments. Everpure CEO Charles Giancarlo publishes an open letter warning of 70-percent average price increases driven by AI-fuelled semiconductor demand – with multi-year disruption likely. And Cisco announces a working Universal Quantum Switch prototype that routes quantum information between incompatible systems without destroying it. Three stories worth your attention to close the week.

Podcasts
In Case You Missed It

ICYMI: Cisco compute prices jump, AWS pays MSPs cash, and farewell to ICYMI

Cisco compute prices jump April 18 in a market-wide memory squeeze that some forecasters say could last until 2030. AWS begins paying MSPs direct cash for managed services – but requires revenue tagging in place by summer. Nutanix unveils a complete agentic AI platform as Toronto’s Arctiq wins the Americas Reseller Momentum Award. And ICYMI signs off as The Buzz prepares to launch April 20.

In The Channel

Communications 101: Gareth Pettigrew on why PR has never mattered more for MSPs

As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies – which means partners who aren’t thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco’s partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn’t have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start – no budget or comms team required.