Stratoscale, which emphasizes its ability to deliver cloud economics to the data centre – rather than the hyperconverged nature of its technology – also made the formal announcement of its PartnerFirst Program for its channel, which is its sole route to market.
eSentire sold its SaaS-based cybersecurity solutions direct until a couple years ago, when they added referral partners. Now they have expanded their channel program to include MSPs and resellers, and partnered with Ingram Micro to add the focused partners they want.
While Avaya is not contemplating adding or dropping any distribution partners, it is working on restructuring their compensation model, to encourage them to fulfil the role Avaya wants them to play in their new go-to-market strategy.
While some of the channel changes announced at Citrix Summit have less relevance to Canada than in other geos, the core themes Citrix emphasized of increased focus and channel co-operation found a welcome reception.
Citrix channel chief Kimberly Martin was brought into the company last fall to restructure and improve the company’s channel operations. She discusses her mission, the changes that she announced at her first Citrix Summit, and what remains on the drawing board.
Scale, which is distinct among the hyperconverged vendors with its SMB focus, is not new to Canada, but they have added new staff and resources here, and developed new relationships with key DMRs to take their Canadian business to the next level.
DataGravity, which is available to the Canadian channel through Ingram Micro, is run by the team who created Equallogic, and offers data security, search and data protection in a single storage platform.