Western Digital is looking to drive massive change on two fronts. They are emphasizing their strong enterprise data centres today, and that the company is about far more than low-cost JBODs and consumer drives. They are also emphasizing their ability to play a key role in driving the technology of he data centre of the future.
Extreme Networks believes that the addition of AI and simplicity to the edge, the unification of campus and distributed architectures, and the choice that customers now have between an appliance and as-a-service, will make it easier for partners to have conversations with customers about business problems rather than networking challenges.
While the new partners in the ArubaEdge Technology Partner Program are decidedly non-traditional, Aruba also says they will open up new opportunities to traditional partners, in the same way the entry of voice-based telco partners in the early days of convergence created massive opportunities for the IT channel.