While past ESET marketing materials have been static downloadable assets, this tool, designed by marketing automation company MindMatrix, fully automates campaigns, to make them easy to design, use and track.
ESET’s first financing program for customers in North America has a low entry point for eligibility, and includes all components of the deal, not just the ESET software.
ESET has been investing significantly over the last two years in building up their Canadian presence. Their first distribution deal reflects that growth, and now will let them broaden their channel reach.
ESET is taking the intelligence grid that it uses internally in its cloud protection system, and making it available to customers as a service.
Iva Peric-Lightfoot, a longtime Symantec veteran who was most recently in charge of Canadian distribution for ESET’s Canadian retail distributor, becomes ESET’s first Canadian country manager.
