Fahrbach also said that in comparison with the sales position held by his predecessor, Rodolpho Cardenuto, as SAP’s top channel official, he represents the entire global partner organization, and brings it to a higher level of importance within the company.
Fahrbach’s new position is a hybrid of the work he had already been doing and the large scope of the role formerly filled by Rodolpho Cardenuto, who recently left SAP.
The surprise announcement comes before an announcement where Cardenuto had been scheduled to speak. No successor has been immediately named, and SAP says no changes to channel policies should be anticipated, as Cardenuto’s channel leadership team remains in place.
The new SAP initiative provides partners with packaged cloud solutions, with the partner adding their own IP. It also contains go-to-market and marketing initiatives to help the partners sell the packages.
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.
Cloud Choice Profit program could account for three quarters of SAP cloud business by end of 2017, channel chief says.
The move of ERP and other SAP apps to the cloud changes the role, and monetization, of partner-developed intellectual property, the vendor says.
