The program, which has two tiers, provides infrastructure enhancements related to managed services as well as business process changes desired by MSPs, like the separation of hardware purchases from software and pay-as-you-go billing.
AVG continues its strategy of adding more focused, value-added distributors with EarthBend, which brings an MSP background and experience with AVG’s Managed Workplace solution, as well as a strong regional presence in both the American mid-west and Canadian prairies.
While Sophos has MSP partners, they have not had a program that provides support for their specific business model and requirements before now. MSP Connect is aligned with the ways MSPs sell, and provides rewards for upselling and cross-selling Sophos’ broad range of security services.
The new Web-scale object storage platform will extend on-prem EMC storage and backup applications into the cloud, and continue the trend of requiring the assistance of more channel partners than had been the case when Virtustream was acquired.
The HPE ProLiant Easy Connect Managed Hybrid solution is a subscription based offering for small businesses and ROBO environments. But while American partners get access to it in a couple weeks, Canadian ones will have to wait a while – like until Q4.
Riverbed adds new tracks for integrators and managed services, extends rebates and incentives, and is aiming to have all its offerings capable to being offered by partners on a subscription basis by the end of 2016.
The IT Solution Provider Standard is the first of five scheduled to roll out this year. The Channel Standards differ from the Trustmarks in their emphasis on imparting best practices to make the business better, rather than earning a badge to use in your marketing.
eSentire sold its SaaS-based cybersecurity solutions direct until a couple years ago, when they added referral partners. Now they have expanded their channel program to include MSPs and resellers, and partnered with Ingram Micro to add the focused partners they want.