Sectigo has been expanding its channel to both increase the amount of business it does, and to broaden it out beyond its historic base in carriers and MSPs. That has included a new channel program, and a focused strategy to make partners successful.
Cohesity has doubled the amount of dollars allocated to their partner program, with new perks like rebates for sales to very large customers and formalized and expanded MDF. They have also established a model for service providers within the program, which provides mechanisms like consumption-based pricing suited to this business model.
With a U.S. regulatory mandate approaching, Omnitracs has been deepening its SMB channel presence, including a new partnership with Samsung and a push beyond telematics-focused resellers into the broader mobile device management channel.