AutoElevate brings a solution more commonly associated with the high end of the market to the MSP space, with full multi-tenanted and mobile capabilities.
Square has built a big business around providing support to microsellers who were too small to interest credit card companies, or who found their services too expensive. While this market is still their core, they have moved upmarket as well, with larger sellers, assisted by strategic partnerships with companies like SAP. The new channel program is designed to support partners in this upmarket transition.
While the new partners in the ArubaEdge Technology Partner Program are decidedly non-traditional, Aruba also says they will open up new opportunities to traditional partners, in the same way the entry of voice-based telco partners in the early days of convergence created massive opportunities for the IT channel.