Encryption has been basically limited to larger enterprises because of its complexity, but with their new Safeguard Encryption 8 offering, Sophos has reworked it to be simple enough for mid-market and SMB companies.
Unusually for the business cloud backup space, Zetta has sold mainly direct, with only a small MSP channel. The new portal is designed to appeal to MSPs, and is part of a campaign to significantly expand the percentage of business that goes through partners.
The turnkey solutions are expected to build up Equinix’s base of MSP and VAR partners, something that has been a focus for the company this year. Equinix is especially interested in partners with strong Microsoft practices.
AVG continues its strategy of adding more focused, value-added distributors with EarthBend, which brings an MSP background and experience with AVG’s Managed Workplace solution, as well as a strong regional presence in both the American mid-west and Canadian prairies.
CloudJumper thinks its option of a concurrent user licensing model will be particularly popular in larger enterprise accounts, because rather than a license for each named user, it requires only licenses for the maximum number using the offering at the same time.
HEAT has not had an out-of-the-box offering designed for MSPs to date, and is remedying that with HEAT MSP Cloud, which adds new features and capabilities specifically for MSPs to the core HEAT cloud service management offering.