Tyler Snetselaar has been named Director of Strategic Alliances and Channel Partnerships, as SmartFile looks to expand its channel presence, especially among systems integrators serving the enterprise.
The born-in-the-cloud distributor’s new intiatives include a new endpoint solution with Symantec, as that vendor enhances its cloud portfolio. The company also has a unique dual platform strategy to help redefine cloud distribution.
Pulseway, whose RMM solution is specifically designed to work with mobile devices, has responded to customer feedback with Pulseway MSP, a version of their product designed specifically for MSPs. Major additions include white labelling capability and enhanced automation.
ADTRAN’s messaging for its VAR and MSP partners at its Connect Press and Analyst event has been clear, and focused on the need to take advantage of developing OPEX opportunities. A couple critically important themes were not emphasized, however.
Data protection vendor Datto has begun more significant integrations with RMM vendors, announcing a full integration with LabTech by ConnectWise. The company also stepped up its Canadian presence with the announcement of a second Canadian data centre, in Calgary.
Encryption has been basically limited to larger enterprises because of its complexity, but with their new Safeguard Encryption 8 offering, Sophos has reworked it to be simple enough for mid-market and SMB companies.
Unusually for the business cloud backup space, Zetta has sold mainly direct, with only a small MSP channel. The new portal is designed to appeal to MSPs, and is part of a campaign to significantly expand the percentage of business that goes through partners.
The turnkey solutions are expected to build up Equinix’s base of MSP and VAR partners, something that has been a focus for the company this year. Equinix is especially interested in partners with strong Microsoft practices.
AVG continues its strategy of adding more focused, value-added distributors with EarthBend, which brings an MSP background and experience with AVG’s Managed Workplace solution, as well as a strong regional presence in both the American mid-west and Canadian prairies.
CloudJumper thinks its option of a concurrent user licensing model will be particularly popular in larger enterprise accounts, because rather than a license for each named user, it requires only licenses for the maximum number using the offering at the same time.