ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.
A new study that looks at managed services business by the channel generally – not just self identified MSPs – finds quite low rates of adoption. A significant number to plan to move into security however.
While a low price will create a minor margin opportunity for the MSP, the main MSP benefit will be the better use of their time that will come from having the ASV scan capability integrated directly in the compliance module.