Last year’s refocus on the channel saw Splunk more than double the size of their partner base. This year they are looking to drive further by enhancing the existing partner tracks and formalizing two new ones.
Impartner believes its new partner relationship management solution will revolutionize PRM the same way Salesforce revolutionized CRM. It is going to market in Europe through a channel sales model, and if that it successful, they will look at doing the same here.
They include changes to Professional Services training designed to increase dollar spend, up-leveling Premier partner competency requirements, and a new Demo program which reduces the cost outlay to partners.