Infoblox already has a significant number of MSP partners, and their focus has been primarily on the enterprise, but the new consumption-based pricing option is much more attractive if they are also pushing downmarket into the midmarket and the SMB.
While many customers are still on the fence about NVMe adoption in its early days, Pure Storage is making it easier for them to buy FlashArray//X now and upgrade later, by making the upgrade path simple, and changing pricing policies to encourage people to buy //X now.
FireEye sells almost entirely through the channel, but has recently doubled down on channel enablement with a series of enablement initiatives that cover product, pricing models, and partner compensation.
Barracuda said this new capability is something that their partners have been asking for, and will allow them to take a more full-featured offering to their customers – which will be an additional revenue generator as well.
The TC20 comes with feature functionality geared for SMB rather than enterprise, and a pricing model that eliminates the gulf between list and street prices that characterizes the enterprise mobility market.
OnApp, which has a larger global share of the service provider market, enters the enterprise HCI market with their software in Intel hardware, and a channel-only model with a master reseller/distributor in each geo.
ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.
SupportBots launched a free trial period in February so MSPs can test them and provide feedback. For now, their main functionality is booking customers with available technicians, but the plan is to eventually do much more than that.