Over the last year, NetApp has reshaped its channel strategy extensively, and will soon cap it with a new Hard Deck policy. Unlike a similar named policy of an old competitor, NetApp thinks this one will be highly popular with partners.
SkyKick offers a three-pronged cloud management solution which facilitates migration, backup and management, using a 100 per cent channel model. They recently extended the platform by adding the capacity for partners to offer a white-labelled syndicated version from their own websites.
SAP Canada is thinking about dropping its one billion dollar threshold defining the direct space to the 500-600 million range, but is emphasizing that the idea wouldn’t be to take more business direct, but to make SAP direct resources available to assist partners in the upper half of the SME space.
Gigamon decided last year that its professional services would be purely a partner play, and accordingly, has formalized and expanded the assistance it was offering informally to partners in professional services in order to enable significantly more partners.
Citrix is adding a new, incremental front-end discount for new opportunities among both new and existing customers. They are also reworking their MDF program, and redoing their CAR program to simplify it and increase partner opportunities.
Changes for 2016 include allowing Authorized partners to qualify for the Silver tier at mid-year, increasing the Silver rebate payout, and changing revenue tier thresholds in some markets, which include Canada, but not the U.S.